Customer branding is the process of creating a unique identity and personality for a company or product that sets it apart from competitors in the market. This includes the development of a brand name, logo, tagline, color scheme, and other visual and verbal elements that help to communicate the brand's values, mission, and promise to customers. The goal of customer branding is to create a strong, recognizable, and memorable image that fosters customer loyalty and trust.

Graphic design, on the other hand, is the art and practice of creating visual content to communicate information and ideas to a specific audience. This can include everything from logos, brochures, and advertisements to product packaging, website layouts, and social media content. Graphic designers use a variety of tools and techniques to create designs that are both aesthetically pleasing and effective in communicating the desired message. This can include choosing the right colors, typography, imagery, and layout to convey the brand's personality, values, and message to the target audience.